Analytics
Deep-dive into bookings, revenue, staff performance and CRM funnels.
Total revenue
£128,450
+12.4% vs previous
Bookings completed
324
+18 this week
Cancellation rate
6.2%
+0.4% vs previous
Lead → Booking
24%
+2.1% vs previous
Revenue Trend
Daily gross revenue and moving average.
Daily revenue
7-day moving avg
Booking status split
Completed55%
Confirmed25%
Pending12%
Cancelled8%
Top services by revenue
Oct 2024Enterprise Consultation£38,200
Deep Carpet Cleaning£24,100
Corporate Leadership£18,750
Nutrition Strategy£11,420
Morning Hatha Yoga£6,890
Lead source performance
Conversion rate| Source | Leads | Booked | Conv. | Revenue |
|---|---|---|---|---|
| Facebook Ads | 142 | 36 | 25.4% | £32,410 |
| Google Ads | 86 | 28 | 32.6% | £28,180 |
Staff performance leaderboard
| Rank | Staff | Bookings | Hours | Revenue | Rating | Trend |
|---|---|---|---|---|---|---|
| 01 | AR Alex Rivera | 142 | 168 | £8,450 | 4.9 | |
| 02 | SC Sarah Chen | 128 | 142 | £7,120 | 4.8 | |
| 03 | JS Jordan Smith | 96 | 110 | £4,320 | 4.7 | |
| 04 | TQ Taylor Quinn | 112 | 132 | £3,890 | 4.6 | |
| 05 | JW John Wick | 68 | 96 | £2,120 | 4.4 |